This story is over 5 years old.


Behind the Political Spin: The British Election

VICE News joined the campaign trail to find out how stage-management and fear of the public has sucked the life out of the closest election in living memory.

This election is the closest in decades, so winning over an increasingly disillusioned electorate matters. But instead of actually facing the public, the risk-averse party leaders are stuck on a grim carousel of predictable press conferences and stage-managed photocalls.

Politicians are aided in their cause by an army of spin-doctors that minimize unscripted interactions with journalists and the public alike. These media buffers, crowd fluffers, and party cheerleaders help the campaign stay on message, but in doing so they keep politicians evasive, and the public at arm's length.

VICE News joined the campaign trail to confront the journalists, spin-doctors, and leaders who all have a part to play in the evolution of this Pyongyang press junket that serves to lock out the great, unvetted public.

Watch "Anti-Islamists Demonstrate in Britain: Hate in Europe"

Read "The UK's Next Leader Is Going to Face Some Serious Questions on Nukes"