There are a lot of different ways to promote your business. Some restaurants do eating contests. McDonalds does this funny Monopoly thing that makes you keep coming back for more squares. Baseball teams sometimes host dog nights. But Burger King in Russia is on another level.
A recent ad, promoted by Burger King Russia, promised that women who got pregnant by "stars of world football" would be rewarded with a lifetime supply of Whoppers and roughly $47,000. Seems like a bad idea, and contrary to at least one lawmaker's advice to the Russian populace.
Here's the rough translation, per Deadspin:
Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football. Each will receive 3 million rubles, and a lifelong supply of Whoppers. For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead. Forward! We believe in you!
Somehow companies keep doing this. They keep coming up with new and absurd ways to voluntarily walk directly into a field of rakes. It's amazing that an ad campaign that amounted to "let's bribe women to have sex with soccer stars for love of country with fast food burgers" actually went live, let alone got out of whatever conference room it was spawned in, but it's all very real.
Burger King Russia issued an apology that felt kind of half-assed in the grand scheme of things:
This translates, roughly by way of Google, to:
We apologize for the statement we made. It turned out to be too insulting. We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application.
Fox News reached out to Burger King and got the following response:
We are sorry about the clearly offensive promotion that the team in Russia launched online. As soon as it was brought to our attention, we had it removed. It certainly does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.
This all isn't even to mention that, despite your kid having the "best football genes"—if that truly is the basis of Burger King Russia's insane plan—feeding your future soccer prodigy unlimited Whoppers isn't really going to take them to peak performance.