In the days since Fox News host Laura Ingraham mocked Parkland survivor David Hogg for not getting into his top-choice colleges, at least 12 companies have announced they’re no longer running ads on Ingraham’s show, "The Ingraham Angle." And more seem to be joining the movement by the hour.
In the meantime, Ingraham announced late Friday night, she's taking time off to spend "Easter break with my kids.” A Fox News spokesperson confirmed to VICE News that Ingraham’s vacation was pre-planned.
Much of the drama between Ingraham and 17-year-old Hogg, who’s now one of the leaders of the #NeverAgain gun control movement, has unfurled on Twitter. Here’s how it all went down:
Ingraham kicked off the firestorm when she accused Hogg of whining about being rejected from four University of California colleges. “Dinged by UCLA with a 4.1 GPA,” she wrote, “totally predictable given acceptance rates.” (This tweet was inaccurate: According to the TMZ article that first reported that Hogg had been rejected from four colleges, Hogg actually has a 4.2 GPA.)
Lauren Hogg, David’s younger sister, fired back. So did Cameron Kasky, the teenaged founder of the #NeverAgain movement.
Hogg chimed in hours later, tweeting out a call for a boycott of Ingraham, alongside a list of “Top Laura Ingraham Advertisers.”
Nutrish, a pet food company, was the first to agree to remove its ads from Ingraham’s show. TripAdvisor followed suit hours later, as did home-decor retailer Wayfair.
Hulu, Johnson & Johnson, Nestlé, Expedia, and Stitchfix all also announced they were pulling ads from or no longer buying ads from Ingraham’s show on Thursday. Not all of the companies said that they were ending their involvement with Ingraham due to her remarks, though a few openly criticized the talk show host. In a statement to VICE News, Wayfair spokesperson Jane Carpenter said, “The decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values.”
Hours after these companies announced their decisions, Ingraham quickly backtracked on her earlier tweet, claiming that in the “spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland.” (Naturally, Ingraham’s apology made sure to also plug her show.)
Hogg didn’t buy it.
Ingraham refrained from addressing the controversy on the Thursday episode of the Ingraham Angle, but that didn’t stop more companies from yanking their ads from the show: Jenny Craig, the Atlantis, Paradise Island Resort, Office Depot, and Liberty Mutual all said they were no longer running advertising during the Ingraham Angle. And during a CNN appearance, Hogg only doubled down on his opposition to Ingraham.
“I think it’s important that we stand together as both corporate and civic America to take action against these people and show them that they cannot push us around,” Hogg said. “She’s only apologizing after a third of her advertisers pulled out. And I think it’s really disgusting the fact that she basically tried promoting her show after ‘apologizing.’”
Hogg added in some air quotes around that last word.