Ahead of its signature weekend, the CFL unveiled a new, simplistic logo Friday that features a dash of Canadian pride.
The logo is the CFL's fourth since the league was founded in 1958, and all have incorporated the maple leaf in some capacity. The new one represents the first time the league has changed the logo since 2002.
Sunday will mark the 103rd Grey Cup, when the Ottawa Redblacks take on the Edmonton Eskimos in Winnipeg, Manitoba. In an effort to expand its global reach, the CFL is streaming the big game on YouTube in over 100 countries, in addition to being broadcasted on TV in Canada, the United States and a handful of other countries.
Ottawa, which has gone through a number of franchises, hasn't won a Grey Cup since 1976, when the team was known as the Rough Riders. The Eskimos, meanwhile, are looking for their first championship since 2005.
Screengrab via CFL