Dr. Simi is the mascot of an off-brand Mexican pharmacy who's slogan is "The same but cheaper." (Photo: Nathaniel Janowitz for VICE News)
Dr. Simi dolls are made in a wide range of costumes like a matador or a chef, to a baseball player. (Photo: Nathaniel Janowitz for VICE News)
Nearly every Mexican has seen the boistrous Dr. Simi mascot dancing in front of the thousands of Similares pharmacy locations. (Photo: Nathaniel Janowitz for VICE News)
Factory workers make Dr. Simi Santa Claus models in December. (Photo: Nathaniel Janowitz for VICE News)
Beyond a local market, a massive mural of Dr. Simi's face was painted on an entire neighborhood in Ecatepec, or "Simitepec" as some now call it. (Photo: Nathaniel Janowitz for VICE News)
An assembly worker sews Dr. Simi's face at the doll factory in Puebla state, where 90 percent of the staff are people with disabilities. (Photo: Nathaniel Janowitz for VICE News)
The staff at the CINIA factory make dolls of Dr. Simi donning everything from tuxedos to sailor outfits. (Photo: Nathaniel Janowitz for VICE News)
Mario Arriola feels "proud" as a Mexican and as a person with disabilities when he sees the Dr. Simi doll being thrown at concerts. (Photo: Nathaniel Janowitz for VICE News)
