Ha ha ha, doesn't that sound like it should be the title of a media column in some shitty alt-weekly? Anyways, ever since we sent Bradford Cox to invade Soulja Boy's space we have been dying to find out what he (Soulja) made of his encounter with him (a white kid from the suburbs who fronts a band we doubt he's heard of). Clearly Bradford had a good time and was fairly taken by Soulja's good vibe and attendant dance troupe, but does that street go both ways? Oh shit, that could be another one! We are on a roll today…Vice: So what did you think of the photographer we sent?
Soulja Boy: He was a cool guy, we chatted it up. He asked me to freestyle to the camera, so I did. I freestyled for like ten minutes straight without stopping and he couldn’t believe it. He said he admired what I’d done with my career and the way I’d connected with so many people.Aww. We thought you two would hit it off. So how important is Atlanta to you?
It’s everything to me. It’s the most special thing in hip hop right now. All eyes are on Atlanta. It’s where the freshest sounds and ideas are coming from. It’s the city that’s changing things. You’ve managed to make lots of money at a time when hip hop sales are plummeting. Any tips?
Before my first album had even dropped, I’d already recouped every single dime that the label had spent on me and had started making profit. You can’t beat the digital world. I downloaded albums for free, and people will download mine for free, period. Your YouTubes, iTunes, and ringtones, they’re your best friends. Digital marketing needs to be perfect.Some legendary rappers hate your guts. Why is that?
I’m the newest of the new. So I’m coming from a completely different headspace to them. What they want and expect from hip-hop is different to me, so they hate what they don’t understand. Hip-hop is constantly changing. In another 20 years you won’t be able to recognize it from now. Also, they may be legends, but some of their sales aren’t legendary no more.They say hip hop should be more than just hooks and catchy singles?
I’d like to make a crazy, deep album. But really, who gives a damn? No one’s buying them. You can come out with four slam singles, ya feel me? The album can be hot, but that’s not what people are buying.JAMIE HODGSON
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Soulja Boy: He was a cool guy, we chatted it up. He asked me to freestyle to the camera, so I did. I freestyled for like ten minutes straight without stopping and he couldn’t believe it. He said he admired what I’d done with my career and the way I’d connected with so many people.Aww. We thought you two would hit it off. So how important is Atlanta to you?
It’s everything to me. It’s the most special thing in hip hop right now. All eyes are on Atlanta. It’s where the freshest sounds and ideas are coming from. It’s the city that’s changing things. You’ve managed to make lots of money at a time when hip hop sales are plummeting. Any tips?
Before my first album had even dropped, I’d already recouped every single dime that the label had spent on me and had started making profit. You can’t beat the digital world. I downloaded albums for free, and people will download mine for free, period. Your YouTubes, iTunes, and ringtones, they’re your best friends. Digital marketing needs to be perfect.Some legendary rappers hate your guts. Why is that?
I’m the newest of the new. So I’m coming from a completely different headspace to them. What they want and expect from hip-hop is different to me, so they hate what they don’t understand. Hip-hop is constantly changing. In another 20 years you won’t be able to recognize it from now. Also, they may be legends, but some of their sales aren’t legendary no more.They say hip hop should be more than just hooks and catchy singles?
I’d like to make a crazy, deep album. But really, who gives a damn? No one’s buying them. You can come out with four slam singles, ya feel me? The album can be hot, but that’s not what people are buying.JAMIE HODGSON