For a while, it looked as though 4:44 would merely be the friends we made along the way. Tidal, Twitter hype, and teasers conspired to convince us that there was a new Jay Z record coming, before we collectively snapped back and figured that it was a movie with Mahershala Ali and Danny Glover or something. A couple weeks on and, yes, it probably is still that movie. But it is a Jay Z album too. It's out June 30. Tidal confirmed the news on Twitter late Sunday night.
A 30-second clip on Tidal shows the same footage that aired in a commercial break during Game 3 of the NBA finals, with Ali laying into a punching bag held by Glover. But now, there are Hov bars in the background. Fittingly, there's a Fathers Day message to them:
On Tidal, the clip is titled "Adnis," but there's little information available beyond that. A press release announcing the project hypes up Sprint's cell service—they spent $200 million to buy 33 percent of Tidal earlier this year—but it doesn't offer much on the record. 4:44 out June 30, Tidal customers get to hear it first (of course), and the word "album" is used five times, so there's no ambiguity there.Alex Robert Ross offers followers exciting, one-of-a-kind opportunities on Twitter.
Letter to my dad that I never wrote
Speeches I prepared that I never spoke
Words on a paper that I never read
Prose is never pen, they stayed in my head