Image is a screen shot of Atlantis's video ad spot.
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Echoing Atlantis's very public social media campaign, the site features a sort of built-in social media component. Called Fan Management, the idea seems to be that if you've got a drug dealer whose goods you dig, or you're a dealer who really likes a particular buyer, why not become a fans of one another? Theoretically, even the fuzz or FBI agents could become fans of drug dealers, a rather interesting byproduct of Fan Management. Not that it would achieve much in the way of law enforcement, but interesting to think about nonetheless.Everything about Atlantis is the more streamlined (but safe) connection of buyers and sellers. Call Atlantis the Facebook of virtual black markets. You know, without all of the data mining."We want to bring attention to the site and bring our vendors more buyers," said the supposed CEO of Atlantis in an Ask Me Anything session on Reddit. "Law enforcement is going to be aware of us (and probably already is) regardless of the way we choose to put our product out there."What is really interesting about the publicity campaign with its Silicon Valley-style video spot is that, unlike Silk Road, the Atlantis team's approach presents a picture of a socially-acceptable drug marketplace. Or, at least it tries to. In that respect, it's a bit like anti-drug hysteria propaganda. And though Atlantis lives in the Deep Web for anonymity purposes, it has quite a mainstream mindset. In a sense, it functions as a type of social and economic protest, in which its very existence should cause people, from a nation's politicians to its average citizens, to rethink domestic and foreign drug laws.Why? Well, if encrytion and savvy drug delivery (via the postal system) cannot be effectively beaten—either because other entrants will just replace Silk Road and Atlantis, while postal scanning is a logistical nightmare—then the only real means of combatting this virtual underworld is by legalizing and regulating drugs. That, or the alternative: take the War On Drugs into the virtual realm, and repeat that campaign's well-known list of failures.