Hypnotize Yourself with the Original Video to “Oakland”

The videographer and director of the above, Ed Gumuchian, started off shooting photos at clubs in Vancouver and now resides in Copenhagen where he closed a chapter of his life dedicated to capturing TopShop uniforms and duck faces. Since then, he's evolved to take on bigger and better projects. It seems only fitting that in an EP titled Hopeless Romantic, he would produce a video featuring a woman I'd totally, immediately fall in love with.

Heartbeat(s) is a name that will be familiar to anyone keeping up with our IMPRINTS series as one of the principals behind ASL Singles Club. "Oakland" is a hypnotic affair and is four tracks in on his latest release from the fledgling record label. It truly lays the perfect foundation for a video focusing solely on such an enigmatic subject.