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On Wednesday, Burger King took out full-page ads in the New York Times and Chicago Tribune, launched a website, and blew up social media with a plea asking McDonald's to put its beef with the King aside so the companies could partner up and put both of their beefs into the same sandwich. That theoretical sandwich would be called the McWhopper, and it would serve as a symbol of togetherness and understanding in honor of the UN's International Day of Peace.
The McWhopper, if it ever came to fruition, would be half Big Mac and half Whopper, blending the Big Mac's special sauce and cheese with the Whopper's flame-grilled paddy and onions. Burger King's mock-up drawings of the Frankenstein burger (above) look good as far as comic book burgers go.
The burger would be sold for one day only, on the International Day of Peace, September 21, 2015, at a hybrid McDonald's/BK pop-up shop in Atlanta—the midpoint between the two fast food companies' headquarters. All McWhopper proceeds would go to the non-profit Peace One Day.
Unfortunately for Burger King and novelty fast food lovers in Georgia, McDonald's responded to Burger King's stunt with a dismissive Facebook post.
"We love the intention," McDonald's CEO Steve Easterbrook wrote, "but think our two brands could do something bigger to make a difference … A simple phone call will do next time."
It's tough to imagine a better way to inspire peace and understanding amongst the people of the world than two megacorporations combining their two most iconic menu items together for one day in Atlanta, but we'll hear you out, McDonald's. Ball's in your court now.