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VICELAND UK Census: Britain, Politics and Discrimination

We spoke to over 2500 18 to 34-year-olds living in the UK to explore and document what life is like for young people in Britain in 2016. From Blackpool to Belfast and from country fairs to council estates, the nation's youth told us exactly how they felt about money, politics, drugs, sex, music, clothes, and everything else that matters. This is the VICELAND Census, all this week on VICELAND and VICE.COM


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Britain is in a weird place at the moment. For many Brits who think of themselves as kind and cosmopolitan, it's hard to many of the facets of the UK in 2016: Brexit, the rise of xenophobic attacks, the popularity of Russell Howard.

Sometimes though it's not really clear how much of that filters through to people on a day-to-day basis. So to start the VICELAND UK Census we asked you what you thought of Britain. Here are some of the results, as well as segments from our video census.


Donald Trump was the number one politician people would shout "wanker" at if they passed them in the street. Nigel Farage was second, Boris Johnson third, Theresa May were fourth.

We the question was broadened out to "which living person do you least admire?", Nigel Farage jumped into first place, followed by David Cameron and Boris Johnson. Also mentioned are "my neighbour steve he's a fuck head" and "any skinny jean wearing lads"

Vice writer Joel Golby received one vote for being the least admired.


In a year in which attacks against British Muslims rose by 300 percent , it's perhaps unsurprising that you felt Muslims were the group most discriminated against. Following the election of a Tory government that promised sweeping welfare cuts and were accused of declaring "war on the poor", and a Brexit debate full of inflammatory anti-immigration rhetoric, EU Migrants and "poor people" both scored highly.


A third of young people think they have a friend that they would consider xenophobic. We also asked people what they'd do if they were having a conversation with a family friend and they said something that would consider as being xenophobic.

  • 72 percent said they would confront them in front of everyone
  • 12 percent said they would confront them in private.
  • 15 percent said they wouldn't confront them at all.


81 percent of young people think that the government doesn't care about them

VICE Readers were significantly more likely than the average 18-34 year old to have voted for the Green Party.


Young people don't feel a strong sense of patriotism.
We asked were asked to rate how patriotic they feel on a scale of 0 to 10, where 10 represents feeling hugely patriotic. A quarter (25 percent) chose 0 out of 10 and only three percent of the respondents chose 10 out of 10.

But the results weren't the same across different political leanings:

Perhaps the Daily Mail is right after all. Corbyn supporting remainers really don't love their country.


In total 70 percent of young people believe that they're feminists. In a similar poll at the start of the year, only 7 percent of the country as a whole described themselves as a feminist.

58 percent of young men considered themselves feminists. Although 86% of men thought it was possible for men to be feminists. That means there's are sizeable cross section of men who are woke enough to believe in male feminists, but not woke enough to actually be one.



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David Attenborough is the most admired British person alive in 2016 with seven percent of all respondents mentioning his name

He was closely followed by Jeremy Corbyn, "My mum" and Stephen Fry.

The only women in the top 10 were JK Rowling, Emma Watson and The Queen. The Queen? You lot are quite basic.

Joel Golby received one vote for being the most admired.

Here's the top 10 in full:

  • Sir David Attenborough
  • Jeremy Corbyn
  • "My Mum"
  • Stephen Fry
  • Stephen Hawking
  • JK Rowling
  • Emma Watson
  • "Me", "Myself", "I'm a legend" etc
  • Richard Branson
  • The Queen