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Music

Kitsuné Gives Us a Taste of TomorrowWorld with This Mix

Grab the nearest fashion blogger and shake your skinny ass to this mix from the so-French-it-hurts label Kitsuné.

Rarely is a label so closely linked with a certain kind of lifestyle as it is with Kitsuné—the so-French-it-hurts crew that came up in the mid-aughts with such runway-ready luminaries as Hot Chip, Klaxons, Feist and Simian Mobile Disco. Equal parts fashion and music obsessed, the Kitsuné empire was founded in Paris in 2002 by Gildas Loaëc (who was once roommates with Guy-Manuel of Daft Punk, for real), Masaya Kuroki (a Japanese fashion student who toiled in Parisian ateliers), and the London design company Åbäke.

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The two tall, lanky, and impeccably coiffed gentlemen met serendipitously—Gildas managed a record store that happened to be right next to a skate shop Masaya worked at. While working on the production of Daft Punk's Interstella 5555 in Tokyo, Gildas and Masaya were inspired by Japanese "concept stores," and decided to bring the idea back to Paris. Kitsuné quickly filled a unique cultural niche and ballooned into a "lifestyle brand"--one where making sure the artists on the latest Kitsuné Maison comp album was just as important as appearing on LastNightsParty against the brick wall of some dive bar with a few errant white flakes dusting your nostrils. Eleven years later, just like its French cohort Ed Banger, which came up around the same time, Kitsuné has gone from an indie startup to one of the biggest players in the global fashion and music industries.

Next weekend, they'll be treading into new territory by curating a stage for the first time at Atlanta's TomorrowWorld—the first international offshoot of Tomorrowland, a popular European festival founded by the (wonderfully named) Beer brothers. As a little taster of the sounds of that stage, Kitsuné homeboys BeatauCue made us a mix—a pre-show aperitif, if you will—that features the so-hot-right-now Sub Focus, Jacques Lu Cont, Scuba, and BeatauCue himself. Grab the nearest fashion blogger and shake your non-existent tits to this.

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Track listing:

Sub Focus - Close

Love - Love For You

BeatauCue - Ebya

Keys N Krates - Treat Me Right (Grand Theft Remix)

Canblaster - Presents (feat. Para One) (Techno Club Edit)

Hot Natured - Isis (Jacques Lu Cont Remix)

Dabeull - Breakwater

Scuba - Too Strong

Betoko & Louies Fresco - Late At Night (Dub Version)

Fehrplay - Monte

Trve - Celsius

Jeremy Olander - Audio Bug

BeatauCue - Aeropolis

Catch the Kitsuné Water Stage at TomorrowWorld in Atlanta from September 27-29.

Michelle is pretty sure there's a lot more to life than being really, really, ridiculously good looking - @MichelleLHOOQ