Lamba, who was one of the first Gen Z resellers on the scene, believes India's sneaker culture will peak within the next 3 years. Photo courtesy of Vedant Lamba
The Jordan Air Dior sneakers are "grails", a term used for limited edition, and command a price much higher than the market value due to their limited stocks. Photo courtesy of CrepDog Crew
Anchit Kapil and his business partner Shaurya Kumar started their business in 2019, when they realised the lack of customer services in the sneaker industry while trying to cop a pair of Yeezys for themselves. Photo courtesy of Anchit Kapil
Taking stock of the situation
Sneaker scams
Fake it till you make it
For Kavya Garg, his main motive is to sell sneakers that allow him to buy more pairs of his own rather than as a scalable business. Photo courtesy of Kavya Garg
Aryan Ahuja believes that India's booming sneaker culture is now on par with the rest of the world and long past the days when a reseller's only concern was how to avoid paying custom duties. Photo courtesy of Aryan Ahuja
For many sneaker resellers, building the scene is more about creating a community and culture than earning a quick buck. Photo courtesy of Prabal Baghla
