Yikes! Conservatives Called Their Own Trudeau Attack Ad ‘Dumb’

The ad compares the prime minister to the spoiled brat from Willy Wonka & the Chocolate Factory.
Manisha Krishnan
Toronto, CA
August 16, 2021, 3:32pm
Justin Trudeau attack ad
The Conservatives released an attack ad comparing Prime Minister Justin Trudeau to Veruca Salt. Screenshot via Twitter/Conservative Party

Canada is officially in a federal election campaign, and that means we’re about to be bombarded with poorly thought-out ads.

The Conservatives have kicked things off with a strong contender—an attack ad that compares Prime Minister Justin Trudeau to Veruca Salt, the bratty girl from the 1971 classic film Willy Wonka & The Chocolate Factory

In the movie, Salt insists she wants a golden goose while visiting the factory, and then breaks into song demanding the “whole works” while destroying things. 

The Conservatives’ version starts with a kid glumly saying, “Here we go again,” which is exactly how someone watching this ad may feel.

Trudeau’s cutout face is (shoddily) plastered onto Salt’s body, but he wants a majority government, not a golden goose. The ad shows Trudeau destroying the economy and a balanced budget and calling for higher taxes. 

It ends somewhat abruptly with Salt/Trudeau singing, “Don’t care how, I want a majority.” The “majority” bit is dubbed—badly. 

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On Twitter, some Conservatives called the ad “embarrassing” and “dumb.” 

On Monday morning, Conservative leader Erin O’Toole released an ad announcing “Canada’s recovery plan,” which he billed as a plan to rebuild the economy. 

The announcement was also made in a magazine featuring O’Toole on the cover with a tightly fitted navy t-shirt tucked into jeans. 

Trudeau’s Liberals have also released a series of TV ads lauding the party’s pandemic response. Canada has one of most vaccinated populations in the world. 

The election is slated for September 20. 

A Nanos Research survey from Thursday shows 33 percent of Canadians would vote for the Liberals if there were an election now, while 28 percent would vote Conservative. 

Update: As of Tuesday, the Conservatives’ ad had been removed from Twitter in response to a complaint over copyright.

Follow Manisha Krishnan on Twitter.