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Design

An Immersive, Digital, Intuitive, Holistic Cocoon For Every Moment Of Our Lives

A digital graphic collective designed this giant bubble to learn, work, play, and, above all, relax.

This Immersive Cocoon is neither a commercial product nor a viral marketing campaign for a high-tech brand. Instead, this giant bubble filled with technology is a well-developed concept intending to transform our conception of digital interfaces and virtual environments. Immersive Cocoon is an “audiovisual environment,” a giant individual and panoramic screen developed by Tino Schaedler and the graphic design collective adNAU, who together created an ultimate engaging experience for the user.

Immersive Cocoon, as a general-purpose structure, can contain the everyday activities that govern the lives of the productive class: work, leisure, education, relaxation. There is an application of the cocoon for each of these moments. It can be transformed into an interactive gym, a panoramic video game, a 360-degree cinema, or a digital planetarium (see the slideshow above). It’s a more "conceptual," "experimental," and "graphic" version of those relaxation modules stocked with individual speakers and comfortable seats that are provided to employees of cool high-tech brands in Silicon Valley.

To illustrate their initiative, the creators of Immersive Cocoon shot an original video trailer, embedded above, inspired by the penultimate scene of Stanley Kubrick's 2001: A Space Odyssey. This video required two years of development. The original scenes were shot with several cameras in front of a green screen, and were later integrated into Kubrick's film thanks to high-definition digital CGI. The final product shows 2001's central figure, Keir Dullea, facing this giant bubble, which is presented as a contemporary recollection of the movie's famously intriguing monolith. To be honest, the trailer is executed so well, we don’t exactly know what the project is–the cocoon, or the video designed to promote it.

On the project's website, adNAU's graphic designers describe their project as a "intuitive and holistic experience," proving that even the New Age ethos has entered the digital era.