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You’re Not the Only One Eating Cereal for Dinner

According to a new survey from Cancer Research UK, a third of Britons are eating breakfast for dinner on the reg. Oh, and apparently it’s called “brinner.”
Phoebe Hurst
London, GB
Photo via Flickr user Daniel Go

You had a long day at work, the train was delayed, you became inexplicably ensnared in an hour-long phone conversation with your mum about curtains, and you end up practically crawling through your front door with neither the energy nor 15-item ingredient list to embark on that gluten-free lasagne recipe you added to your "Healthy dinner inspo" Pinterest board last night. Surveying the barren fridge and empty cupboards, you already know how this evening will end.


Cereal for dinner.

There is some comfort, though for those who find themselves consuming a rapidly wilting bowl of Fruit 'n Fibre as their evening meal: you are not alone. According to new research, a third of Britons eat breakfast for dinner on the reg. Oh, and apparently it's called "brinner."

READ MORE: Eating Breakfast, Lunch, and Dinner in London's Last WIMPYs

This enlightening statistic was revealed this week by Cancer Research UK. Surveying 2,159 Brits, the charity found that 80 percent had eaten typical breakfast foods as an evening meal, while 32 percent admitted to eating breakfast for dinner (fine, brinner) at least once a week.

The most popular of these dinnertime breakfast foods was eggs, followed by toast and bacon sandwiches. More than a quarter of respondents however, admitted to eating cereal for their evening meal.

Is this what we all imagined adult life to be like?

There may be some hope for country's culinary ability, beyond emptying dry flakes into a bowl and dousing with milk. The survey found that a third of Brits had been inspired by social media to try out new breakfast options. Having breakfast as dinner does become slightly less depressing if it involves smashed avocado and a Ludwig filter, after all.

READ MORE: Skipping Breakfast Might Not Make You Fat After All

Food blogger and "holistic nutritional health coach" Madeleine Shaw supported Brits' attempts to branch out at breakfast. In a statement released through Cancer Research UK, she said: "There are so many amazing healthy breakfast recipes that can be whipped up to keep you going all morning. We often stick to the same breakfast but I love trying out different recipes that are tasty and keep me full until lunch."

We'll stick with the Coco Pops, thanks Maddy.