Sasha Waters Freyer: He was still pretty widely taught when I studied photography as an undergraduate in the 90s. I was really interested in him mainly from a formal perspective… the way he put so much inside the frame before it was just total chaos and completely fell apart. And then, like a lot of people, he dropped off my radar because he sort of fell out of fashion. And then, in 2013, there was a new retrospective of his work that opened at the San Francisco Museum of Modern Art, and I remember reading an article and seeing those photos and being like, “Oh my God, Garry Winogrand! He's still amazing!” I hadn’t thought about him in 20 years.
His photographs look very easy, right? You look at that work and you're like, "I could take photographs like that." But you can't, you know? Like, go spend a month at a zoo making pictures. You will not make a picture as good as the couple standing in front of the wolf cage with the wolf walking up behind them. It's so hard to make that work, and he makes it look really easy.
Los Angeles, 1964. Photographs by Garry Winogrand, Collection Center for Creative Photography, The University of Arizona. © The Estate of Garry Winogrand, courtesy of Fraenkel Gallery, San Francisco
The idea that you were going to be an artist and make money was absurd. I mean, that's why his second wife left him. She was just like, "This is fucking crazy. This guy doesn't pay his rent. He doesn't pay his bills. He doesn’t pay taxes. He barely pays his child support." He literally was just doing what he needed to do to get by in order to keep making photographs.
L: Park Avenue, New York, 1959. R: New York, 1963. Photographs by Garry Winogrand, Collection Center for Creative Photography, The University of Arizona. © The Estate of Garry Winogrand, courtesy of Fraenkel Gallery, San Francisco
Totally. And he really fell out of fashion. He did this book called Women Are Beautiful in the mid 70s that really, really hurt his reputation. I mean, just in terms of the editing… it's kind of problematic. I understand why he took certain photos, and I appreciate it as a document, but I think it’s kind of an eye roll.The title doesn’t help much.
People were like, "Oh, this is totally objectifying women. This is not how we want to be seen. This is not why we're out on the street in our bikini tops. We're out for our own self-expression and empowerment, and not just sort of as decoration." The irony, of course, was that he thought that book was going to be a big hit.
8mm film still, Bethesda, circa 1968. Photographs by Garry Winogrand, Collection Center for Creative Photography, The University of Arizona. © The Estate of Garry Winogrand, courtesy of Fraenkel Gallery, San Francisco
Oh, that was Matthew Weiner, the creator of Mad Men. I think he discovered Winogrand when he was already making the show. He was a really huge fan, because he thought so much about that period, and that transformation of women, and how to represent it visually.And I do think that, in defense of Women Are Beautiful, there are a lot of ways in which it is a celebration of women. It is a really important document of this period when women are entering the workforce and making themselves visible in a way that was completely new in American society. If you look at pictures of women from, say, New York in the late 50s, the way they’re dressed, the way they carry themselves, they way they engage with the camera… it’s completely transformed by 1972. Everything about the way women are self-presenting in public is transformed so radically in the 1960s.
New York, 1968. Photographs by Garry Winogrand, Collection Center for Creative Photography, The University of Arizona. © The Estate of Garry Winogrand, courtesy of Fraenkel Gallery, San Francisco
I became much more sympathetic towards him. I think he was just a complicated person who was trying to live in the world, and that's what we're all trying to do.I got a very specifically titled jury award at South by Southwest. My award was for “Best Feminist Reconsideration of a Male Artist.” I was like, “Oh, this jury completely fucking got this film.” I didn’t want the film to just be worshipping him.I think the thing that makes it a very feminist film is that we don’t often think of a male artist and their relationship to marriage and children and family and how it impacts their artistic output. But it’s a question that’s constantly asked of female artists. And for male artists, the stupid cliché is, “Oh, he’s a jerk, but it’s OK because we have this great novel or painting.” And with Winogrand… the ways in which he struggled to find a balance between being a good husband, being a good father, and also being a good artist… it was certainly painful at times.
8mm film still, New York, 1968. Photographs by Garry Winogrand, Collection Center for Creative Photography, The University of Arizona. © The Estate of Garry Winogrand, courtesy of Fraenkel Gallery, San Francisco
About 22 minutes in, you hear him talking to his friend Jay Maisel. He talks about how, when he’s trying to get with women, he tries to convince them. But if he can’t convince them, he convinces them with the other hand. He likes to grab. And the “grab” verb, in particular, is problematic.
L: New York, 1961_Photographs by Garry Winogrand, Collection Center for Creative Photography, The University of Arizona. © The Estate of Garry Winogrand, courtesy of Fraenkel Gallery, San Francisco. R: GARRY WINOGRAND Poster. Courtesy of Greenwich Entertainment
Personally, I'm not interested in a personality litmus test in regards to the artists I'm interested in. I do think that it probably helps that I'm a female filmmaker. I think there’s potential for redemption baked in by gender, in a very straightforward, normative way.I guess I would say… he objectified men. He objectified the world. I don't think he was making objects of humans, but I think he felt outside of a certain kind of human community, and he was trying to figure out a way to fit in. If you look at his series of men in particular, he's constantly photographing businessmen in New York. He was a first-generation Jewish American, who was really first-generation assimilated, and actually, not assimilated, right? I mean, even in New York, as a Jew from the Bronx, he worked in advertising agencies in the early 50s. He couldn't have done that five years earlier. They wouldn't have hired Jews.
Portrait of Garry Winogrand_Photograph by Judy Teller. Courtesy of Greenwich Entertainment