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Slay of the day

Economic Justice Group Uses Instagram to Put Political Couple on Blast

Pulling yourself by your bootstraps only works if you can afford luxury brand boots.
Instagram

This is VICE Impact's weekly series, "Slay of The Day," which takes a look at unique social media posts that left us shook and enlightened how we think about advocacy in the digital age.

Last week, we looked at Twitter users who called out former-Trump supporters that now regret their votes after the rally in Charlottesville for having a change of heart a little too late. This week we scrolled through Instagram's feed of thirst traps, plandids and #OOTDs to find this post that called out Louise Linton for her braggadocious behavior on social media.

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In case you missed, Linton is the Scottish-born actress who happens to be married to Treasury Secretary Steve Mnuchin. Mnuchin traveled with his wife to meet with Senate Majority Leader Mitch McConnell in Kentucky and to visit Fort Knox. Ever the scene stealer, Linton posted a now-deleted photo to her personal account of she and her husband stepping off a US government plane and tagged the photo with the names of high-end designers like Hermes, Roman Mouret, Tom Ford and Valentino.

Linton captioned the post, "Great #daytrip to #Kentucky! #nicest #people #beautiful #countryside #usa."

Jenni Miller, a mom of three from Oregon, commented on the photo throwing a bit of shade to Linton. "Glad we could pay for your little getaway. #deplorable"

From there Linton turned into an internet tough guy and went off on Miller.

"@jennimiller29 cute! Aw!!! Did you think this was a personal trip?! Adorable! Do you think the US govt paid for our honeymoon or personal travel?! Lololol."

Linton continued her rant, noting the amount of self-sacrifice and money that she and her husband had contributed to the country.

Linton was promptly called out by the media for her petty response then deleted the Instagram post and apologized for her flaunting her wealth, especially in a state where many are struggling to make ends meet. In Kentucky alone, 18.5 percent of the population lives in poverty and the median household income is less than 45,000, according to data from the US Census Bureau.

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Some media outlets drew comparisons between Linton and Marie Antoinette, the 18th century Queen of France who allegedly mocked the poor and was decapitated during the French Revolution. But the critique that took the cake was from the Working Families Party (WFP), a progressive political group that focuses on economic issues affecting lower and middle-income households.

In the same photo Linton used, the WFP retagged the image replacing the designer names with Mnuchin's shady business dealings while he was a power player on Wall Street. Some of Mnuchin's greatest criticism comes from his time as chairman and CEO of OneWest, a California-based bank that heavily profited off of foreclosing homes.

Here's how other activists are using Instagram as a platform to engage with social issues.

There you have it, and please be sure to join us next week for the best of the online nitty gritty. And let us know YOUR favorite online slays @viceimpact or email aaron.barksdale@vice.com .