As the world pauses for a brief media moment to consider what in the world a “covfefe” is, some of our favourite suggestions are—no surprise—firmly found in the realm of food.

One Jeremy Smith envisions covfefe as a splendid new name for Toffifay, the hazelnut-flavoured treat—noting that they are “ideal for small hands.” The word does seem to fit comfortably as the brand name for a candy your grandmother might proudly display in a glass bowl on her coffee table. Doily not included.

@CovfefeV styles the word as a vodka brand. Why does covfefe now seem so distinctly Russian? Strange, nyet?

Others prefer to retain the mystery of the covfefe. Edward Tostono tweeted “My Uncle Luigi had a secret recipe for our family specialy [sic] meat sauce, it contains no covfefe!” Well, that certainly clears things up.

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