The firearms industry experienced unprecedented growth in the last decade. Fear of government regulation drove much of that growth as President Obama repeatedly tried to pass gun control laws in the aftermath of numerous mass shootings.

Now, with the political landscape fundamentally changed, the industry and gun rights advocates are looking for new ways to expand upon their Second Amendment rights and the bottom line — with some surprising results.

VICE takes a closer look at the future of firearms in America.

This segment originally aired June 16, 2017, on VICE on HBO.