As Canadians, we are painfully aware that we spend nearly half the year in a dreadfully cold winter. But when the sun-soaked skies of summer arrive, we tend to go a little overboard. Case in point: our jam-packed festival season. But with so many new festivals popping up on the east coast, the question switches from “how can I take another -20 °C day?” to “which festival should I spend my hard-earned money on?” That’s where THUMP comes in. All you have to do is look at this handy Festival Flowchart below. You know everything’s better as a flowchart…

Click for high-res version.

Graphics by Ben Ruby.