Alethea Arnaquq-Baril seen in her #doimatternow photo. Photo via Alethea Arnaquq-Baril
Karen Kabloona, one of the women behind the movement, credits her aunt Lena Amaruq Aittauq with the idea. "She's an Inuk woman in Baker Lake, Nunavut and she was tired of all the national attention being paid to [the niqab] while a lot of the issues that we face here are not getting national attention," Kabloona explains. When Aittauq posted a picture of her face concealed beneath a wooly scarf, the women crafted the #DoIMatterNow hashtag and began to spread the word.
Lena Amaruq Aittauq, who started it all with this Facebook picture.
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Jannat El Firdaws, seen in a Facebook photo.
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There have been many reports of Muslim women facing violence or harassment, El Firdaws points out. "I have a friend who wears the niqab and now she never leaves home because she's afraid," she says. "If we don't speak out against this, it's only going to get worse."Brewster says these attacks have struck a nerve with First Nations people. "We can relate to that because Indigenous women in this country have been violated and degraded to the point where it's easier to view us as less than human," she says. "This action we've taken is really to say that we don't appreciate criminality in our leadership, which is basically what Harper is doing, he's violating human rights.""We empathize with [Muslim] women and we feel that the focus really should be shifted, Brewster says. "What are we doing, what do we know about what's going on in our communities and why Indigenous women are going missing and dying at such alarming rates."El Firdaws says the unexpected sisterhood is heartwarming. "I've rarely seen this type of support, and it's gratifying to see it come from another group of women." she says. "We have to help other women move forward, because it's not religion that's dividing us. It's the government."Follow Brigitte Noël and Jean-Pierre on Twitter.Read on VICE News: Canada's Prime Minister Considers More Expansive Niqab Ban