Photos by Shaniqwa JarvisOne of the best places to break a hip-hop record is the strip club. Rappers don't just like tossing bands at the club; there, they can get immediate, first-hand glimpses at how dancers and other big spenders respond to the music. If no one's dancing or throwing money, things aren't looking good. The pipeline of a track moving from studio to club to radio to everywhere is well documented—legend has it that Gucci Mane would even drop records in the strip club the same day he finished them. Or, as he says in the first line of "Club Hoppin": "Started in Magic City/Ended in Onyx"—e.g. two of America's most infamous strip joints.
Southern clubs like these two in Atlanta—as well as the DJs that drop tracks there, such as DJ Esco (Future's official DJ)—have attained near-mythical status in hip-hop, enshrined by innumerable name-drops in songs. According to one Epic Records executive, strip club DJs have been "instrumental in breaking every artist out of Atlanta over the past five years." In New York, too, clubs have been partially responsible for breaking acts like French Montana and Bobby Shmurda. The whole process gives the strip club DJ and the dancers a surprisingly influential tastemaker status in hip-hop.Armed with this knowledge, I channeled my inner DJ Esco and headed over to Sugar Daddy's Gentlemen's Club, a strip club in Long Island City to get the opinions of some of hip-hop's most important critics. I played three songs: "Feel No Ways" from Drake's Views, "Formation" off Beyonce's Lemonade, and, to switch it up a bit and pay homage, "Purple Rain" by Prince (RIP). After each song, I asked the dancers to share their thoughts on how the music affected the club's vibe. Their opinions differed wildly and even contradicted one another's takes on what went down. We discussed why customers always respond to Drake, which Beyoncé tracks make men feel guilty about being there, and the awkward silence that ensued after we played Prince.
"FEEL NO WAYS" BY DRAKE
Lily Marie, Dancer
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Pretty, Dancer
Jessica, Bottle Waitress
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"FORMATION" BY BEYONCE
Angel, Dancer
Stacey, Dancer
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