There Is So Much Going On in Travis Scott’s “Goosebumps” Video

Travis Scott is a master of throwing things that make absolutely no sense together into something palatable. Much of his career has been seen this way: borrowing aesthetics from every corner of the rap landscape, rearranging them a bit, and presenting them to his audience as something fresh. For the bulk of his career, and still to some listeners, those tendencies did more to hinder Scott from having a true identity than catapulting him as someone to fully appreciate. But with his latest album, Birds in the Trap Sing McKnight, he finally took a step into meshing his influences into a signature sound.

Today, Scott released a video for one of the album’s standout tracks, “Goosebumps” featuring Kendrick Lamar, and it is as wacky as you might expect. The trippy video, directed by Brthr, shows him falling through the sky in the middle of a damn thunder storm and having serpents crawl out of his eye sockets. At one point, a man sinks from the sidewalk into the fiery pits of hell while Travis and his friends sit idly and watch. Then Kendrick Lamar starts rapping his verse while CGI models rock to the beat. And towards the video’s end, Travis Scott turns into the half man, half bird that he is on the  Birds in the Trap Sing McKnight album cover. It’s a lot to process. Watch the video here. 

Photo taken from Travis Scott’s Instagram. 

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