Called "from piss to pilsner," the initiative is supported by the Danish Agriculture & Food Council, with spokesman Leif Nielsen explaining that "It's about changing our approach to waste, from being a burden to a valuable resource." And let's be honest, beer is a valuable resource. The barley grown with the golden shower of 100,000 music fans will then be served at Roskilde 2017. Mmm, tastes like environmentalism! And MDMA!
— Landbrug&Fødevarer (@spisekammeret) June 27, 2015
But Nielsen thinks that concertgoers will be enthusiastic about the project and will "see the reason and fun" for beercycling in this fashion. That goes for the artists, too: piss from the urinals next to the stage will also make its way into the fertilizer."We're hoping to collect some rock star pee as well," Marie Grabow Westergaard from the DAFC told The Guardian.And yes, the festival uses recycled plastic cups. If they've thought of turning pee into pilsner, you've got to assume they've already got their other angles covered.Who knows? Someday, "this beer tastes like piss" might just be a compliment.
Denmark, so environmental // #rf15 #roskildefestival #mitroskilde #piss #beer #drunk #festival #wtf #theworld_thru_youreyes #nofilter #swag A photo posted by Roberto (@suneroberto) on Jun 28, 2015 at 11:30am PDT