Hey, VICE Just Launched a Signature Beer Called Old Blue Last


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Hey, VICE Just Launched a Signature Beer Called Old Blue Last

At the VICE office, we like to drink beer. A lot of it. So we came up with our own, and soon, you can try it, too.

It may come as no surprise to you that over at the VICE headquarters in Brooklyn, New York, we tend to enjoy a cold one. And no, we're not talking about the glittery, melodramatic, dead-eyed vampires from Twilight—what we mean is that we like to drink beer. Like, a lot of it.

So it seemed inevitable, with all of the fun and fanfare and general experimentation going down in the MUNCHIES Test Kitchen and in our office in general, that we should come up with our own.


We're here to introduce Old Blue Last, VICE's brand new, super-tasty, very refreshing, pretty much perfect signature beer. You can find it on tap in our HQ, as well as in Lower Manhattan and Brooklyn over the next few weeks before we eventually roll it out across the US—and beyond.

It's smooth, it's distinct, and it gets its name and spirit from VICE's pub (also called Old Blue Last, duh) in Shoreditch, London. Since the 16th century, the Old Blue Last has embodied VICE; whether as an Elizabethan-era playhouse and home for artists like William Shakespeare, or when it used to house an illegal strip club filled with East End gangsters. Since it became part of the VICE family, OBL has also hosted amazing musicians, including Amy Winehouse, Death Grips, Lil B, Diplo, Black Lips, Arctic Monkeys, Florence + the Machine, and many, many more.

So needless to say, we love our London pub. But back to the beer.

It's made at Blue Point Brewery in Pathogue, Long Island, it's 5 percent ABV, and the flavour is clean, gose-influenced, a little sour, a little salty, and perfect for cracking open in your living room, at your favourite music venue, or on your best friend's rooftop. Plus, it comes in these pretty badass silver and gold cans.

So what are you waiting for? Sit down. Have a beer. Stay a while.