Flex Your Eyeballs With The Midnight Moment Eye Test
Global design consultancy, 2x4, submitted this video in part of the largest coordinated effort to display synchronized content on billboards and newspaper kiosks in Times Square.
Midnight Moment: "Eye Test" - 2x4 courtesy of AIGA/NY.Recently global design consultancy 2x4 was asked by AIGA/NY to submit a video for October's Midnight Moment, the largest coordinated effort to display synchronized content on billboards and newspaper kiosks every night in Times Square. This sounds better than getting hit with a deluge of ads, right?The team created a "visionary workout tape" called the Eye Test, an animated video inspired by the optical illusions used during eye exams for color blindness and eye strength.
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As 2x4 notes, the six muscles that control the eye are the most active and precise in the body. Like any muscle, these can be strengthened and improved. Don't settle for 20x10 vision. Check out the animation above and some eye exam stills that inspired the video below. Your big blues will thank you as they flex.
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