Kevin Purdy is a writer at iFixit, which teaches people how to repair their things and is pushing for right to repair legislation. A version of this story was originally published on its website .
Amazon offers a flotilla of “smart” devices to replace your microwave, kids’ nightlights, wall plugs, and, coming soon, rings and eyeglasses. But almost all of these products are disposable, and the company's lackluster efforts to recycle or help repair these products is costing our planet a whole lot. The retail giant has the resources to do so much better.
And that’s before we even talk about Fire tablets.
Amazon doesn’t repair its own products for customers outside its return or warranty periods. The company doesn’t make parts available. Need a new battery for your old but still functional Kindle Paperwhite? That’s too bad, Amazon doesn’t sell them directly (though you can roll the dice on a number of third-party vendors). The same goes for microwaves and nightlights. And even after you’ve given up on fixing something, Amazon’s recycling and trade-in programs for its own products exist, but they’re drastically under-promoted.
The impact of Amazon’s cheap, hard-to-fix gear is ignored or obscured at every level. The company’s environmental report talks about a “circular economy” mostly in the context of refurbished goods customers can buy. Customers, it reads, “may discover” a device recycling program or trade-in programs (we had no idea either existed, and you likely didn’t, either). An iFixit staffer who twice received a keyboard with a missing part was told by different Amazon customer support reps to “just simply thrown into trash” [sic] and “just [give] it to garbage man, they will separate that.”
That this goes overlooked is odd, as Amazon’s impact on everything has gotten attention lately. The human cost, danger, and small business pinch of “free” delivery, the mire of fake reviews, the privacy invasions of Ring video doorbells or Alexa/Echo devices, even the impact of Cyber Monday cardboard: we’re all starting to think more critically about Amazon’s all-consuming reach.
Yet at the same time, way too many of us are okay with buying, gifting, or recommending cheap Amazon tech as disposable, good-enough solutions. Tech review sites with otherwise critical eyes regularly recommend underwhelming Fire tablets as kid’s toys or streaming screens, eagerly announce when Echo devices go on sale, and never mention where all those cheap devices end up when they age, break, or become obsolete.
In a statement, an Amazon spokesperson noted the company’s pledge to be carbon-neutral by 2040, but its own workers say the company hasn't gone far enough, and the company continues to help fossil fuel companies extract oil. Refurbishment and trade-in programs have “kept millions of devices from ending up in landfills in 2019 alone,” and many Amazon products are still in use after five years, the company said.
“While we have been focused on sustainability for many years, such as through our recycling, refurbishment and trade-in programs, we know we have more work to do to allow our customers to make informed choices and to provide transparent information about the environmental impacts of devices through their whole life cycle,” the Amazon spokesperson said.
But nobody seems to be asking of Amazon the same kind of device stewardship that we ask of Apple, Google, Microsoft, and even smaller brands. Maybe it’s due to the largely transactional relationship people have with the mega-store. Maybe it’s because people simply tolerate Amazon’s tech gear, rather than truly enjoy it, even when it’s new.
The New, Already Outdated Fire Tablet
Fire Tablets are low-end Android devices optimized for Kindle reading, streaming video, Alexa commands, and simple games. The goal is to feed you Amazon’s services and make your $120 yearly Prime membership seem worth it. Inside the current 7- and 8-inch versions ($50 and $80 respectively, though they’re often on sale for less) is a MediaTek MT8163V/B all-in-one chipset. That chip is actually slower than the one in Samsung’s Galaxy S5, released in early 2014.
There are loads of cheap, underperforming tablets available, but Amazon’s aggressive pricing, tie-in services, and outsized brand power have a reality distorting effect on buyers and otherwise critical reviewers. They’re cheap, the thinking goes; even cheaper with ads on them. At such prices, you can toss it in your bag to watch videos while traveling, or let your kids beat it up. Most people wouldn’t clutter their home with a no-name, underpowered Android tablet bought on a whim, but they’ll take one from Amazon.
Wirecutter states the HD 8 is “great for consuming Amazon-provided content, but it’s not as flexible as a full-fledged Android tablet.” But at $95 ($80 with lockscreen ads), it’s “a tolerable trade-off when you need a media-consumption tablet on the cheap.” The Verge gives the newest $150 10-inch Fire a seven out of 10, but notes it “feels as cheap as it costs” and is “slow for a 2019 device.” This is not to single out those two sites; they’re reviewing products in a particular reader-service context. Many other tech sites push cheap tablets with far less pondering.
But the net result of this very slick sales funnel is a lot of rare materials pulled from the earth, energy used to make tablets already past their prime, fuel used to ship them, and then, when they can’t be fixed or efficiently disassembled, a huge pile of shredded plastic, circuit boards, and, more than likely, hazardous batteries.
I called a local store in a national repair chain to ask if they repaired Kindle Fire tablets. “I’m gonna be honest with you, the price of repairing that is going to be equal to or more than replacing it,” an employee there told me. “Like $50 or $75?” I asked. “Last time I looked, it was $100,” the employee said. It’s not surprising that Amazon can make, pack, and ship me a tablet for just a bit more than the restocking fee on an iPad. But it’s not helping our growing e-waste problem.
Throwing ideas at the wall and shipping them
Amazon’s flotilla of always-listening Echo products is expanding rapidly. Review and tech sites are always a little skeptical, but they also link even the weirdest products with affiliate codes.
The Kindle parts that we sell at iFixit are sourced from an electronics recycler because that is literally the only place we can find them. And those parts don’t exactly fly off the shelves. It’s hard to blame people for not wanting to fix or upgrade a tablet that often costs $35.
If the door handle on your Kenmore microwave breaks, you can probably get the part and repair instructions through Sears Parts Direct. If any part of your AmazonBasics Microwave (Works with Alexa!) breaks, you have to pray that someone dismantled one and put the parts on eBay. While an Amazon spokesperson emphasized that Amazon devices regularly receive updates that require no action on the owner’s part, we wonder how many years an Amazon microwave could expect to receive security updates, and whether customers could actually fix wayward software.
Free, easy shipping for costly, tough waste
Amazon has a poorly advertised recycling program for its non-working electronics and trade-in offers for working devices (that mostly provide discounts on newer devices). Your entry to the recycling program is a kludgy form where you type in the raw number of Amazon devices you have in each category—e-readers, tablets, TV sticks, Dash buttons—and get a shipping label. There are also currently 10 U.S. locations where Amazon will accept discarded electronics.
Amazon claims that millions of devices have been saved by its refurbishment and trade-in programs. Most people simply don’t know that Amazon will trade, refurbish, or recycle their stuff. As a result, the cost of recycling cheap products lands on local municipalities, most of them already overburdened with e-waste. But even if Amazon’s mail-in recycling were wildly successful, recycling should be the last resort for electronics. We should be making products that stand the test of time, and can have multiple owners.
Not all devices need to be top of the line, and buyers should have more options than a brand-new iPad. But it would be nice to see the realities of buying and recommending cheap devices acknowledged in product reviews. Even better, mention that there are many good markets for quality used and refurbished tablets and other devices out there: Apple and Samsung have refurbished offerings, or Swappa and Back Market provide nearly as much assurance at normalized prices. And for the deal hunters, Craigslist, OfferUp, and Facebook Marketplace are great local options.
Activists like us at iFixit pressure the makers of expensive, useful devices when they fail to design for reliability and a sensible afterlife. Sometimes it pays off. Apple is pushing the envelope and developing recycled sources for challenging materials like rare earth metals, and puts trade-in and recycling options in front of their customers. Microsoft redesigned the Surface Laptop 3 to dramatically improve its repairability. Amazon, meanwhile, is selling loads of electronic devices at artificially low prices, and their product responsibility policy is, at best, a quiet and very mixed message.
It’s high time that we demand better. Let’s hold Amazon to the same e-waste standards as the rest of the industry.