Viral Style: Biggie Smalls Socks And Breakup Apps

#MUSTHAVE ACCESSORY OF THE WEEK

If you’re looking for some fresh looks for your feet, CoolSocks has it covered. Taking plain Nike Elite socks and transforming them with cool saturated prints, there’s something to suit every style. Now you can get your toes around that Givenchy Rottweiler trend (without suffering the hefty price tag), or channel some Versace slick—there’s even a Biggie Smalls version if that’s your vibe, as well as a Tumblr meme-tastic Gucci Falls design.

#MUSTHAVE PET GADGET OF THE WEEK

We’ve all heard the expression about flying pigs—but what about flying pugs? MiCasa Lab has made it happen. The Swiss design studio has developed a real-life flying carpet powered by magnets, which is capable of lifting small pets (up to 2.4kg) up 7cm in the air. If that doesn’t sound like much, think about it… would you really want your pooch zooming off the roof of your flat? MiCasa Lab are already looking to work on the next version, which will be able to lift up to 10kg, and maybe even carry people.

LOVE RAT APP OF THE WEEK

Hey guys, we’ve all been there. You’ve been seeing some bro/bbz for a little while though, but it isn’t really going anywhere, and to be honest… you want out. But breakups suck, right? Luckily a new Breakup Text app has been developed by Jack Levine and Lauren Beto, which allows lily-livered partners to avoid the messy situation by generating a long, heartfelt breakup text to your soon-to-be ex. Simply input a few questions about your gender, the seriousness of the relationship and the reason you want to dump him/her and it’s all taken care of, you heartless swine.

TATTOO FAIL OF THE WEEK

We’re pretty sure that more than one of you readers out there has tattoo you’re not all that proud of, whether it’s a crappy tribal tattoo or a badly-drawn butterfly you got on that gurlz vacation. Well, prepare to feel worse about yourself—this guy has not only just gotten a bad tattoo (of the Play Cloths ‘Running Jack’ logo), he’s fully committed to the cause by placing it next to all the other bad tattoos he has, including the Chanel and Ferrari logos. On his face. Pusha T recently bigged this kid up on Instagram as a “king”—let’s just hope he won’t come to regret the tat in five years/months/weeks.

FASHION FILM OF THE WEEK

Proenza Schouler

 have just dropped their new campaign vid for A/W13 (above), directed by

David Sims

. Russian model Sasha Pivovarova models styles from the new collection against a weird abstract backdrop of cosmic skies, clouds and er, cocktatoos.

William Edwin Wright and Charlotte McManus are creative director and editor at LOGO, respectively. LOGO is a London-based collective of stylists, photographers, designers, and directors specialising in making creative fashion content for the internet and beyond.

@williamewright

@char_mcmanus

@logoculture