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Music

The Rise Of The Album Trailer

And why 2012's hip-hop mini-movies ruled the pack.
Ryan Bassil
London, GB

This article was originally posted on Noisey

Look at The Rembrants, they recorded the Friends theme and have (probably) been living off a mountain of cocaine and strippers ever since. Nowadays, though, a 30 second playover when Joey Essex gels his hair in TOWIE isn’t enough to sell a record. Apparently someone figured out you could get music for free, so no one buys records anymore or something?

Instead, the music industry has been gripped by some Nolan-esque hyper-marketing campaign and they’ve been releasing theatrical trailers for albums. Some are great, but there are others, like Keane's dismal promotional video, which leave me wanting to crawl back into my duvet den of self-despair and hibernate from the emotionally devoid, cold world, outside.

After watching the Keane trailer, I sat inside that den, all wrapped up in my blanket of self woe, and pondered over what makes a good album trailer. Pondering, however, is only good for poets and clever people, so, I grabbed my laptop and decided to find out for myself. Here’s what happened.

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