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Jade Clark: I just don't think there's enough nudity in male fashion. I love the idea of lots of layering up, but still having a cheeky nipple on show where I can throw one in.You think men's fashion needs to be sexier?
Yes, definitely! Who doesn't? I think male fashion needs to start pushing the boundaries more and stop being so formal and boring.

Well, I've always had a thing with boys in crop tops, generally. I'm not sure why, though. I think it's a confidence thing, you know? A crop top definitely isn't something every boy could wear on a day-to-day basis, so it takes balls to pull one off. Also, you know when you see those really obese guys sat in town all day, stuffing their faces with a Greggs, or whatever? Their T-shirts are always too small for them, so they look like crop tops, and I just thought 'How much better would that look on a fittie?'
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Hmm, that's a hard one. I think I'm just going to have to experiment. Crazy faux-furs, boat-loads of spandex and more iridescent and holographic stuff is always going to be a winner, though, I think.

The theme was mainly to do with gang crime and hidden identity, but wanting to tip that on its head and camp it up a bit with a pastel palette and sheer layers to hopefully subvert the normal stereotypes of that kind of culture.A lot of designers seem to be into gang-influenced stuff and sportswear at the moment, why do you think that is?
Yeah, they do. I think it has a lot to do with grime making a bit of a comeback, meaning all the people who used to look down on sportswear are now rocking around in Air Max 90s and that kind of thing, which is obviously going to influence designers in whatever way. I'm personally into it because who doesn't like a badboy? Never mind the fact that there's a lot of fun to be had with that kind of design.

Exactly that, yeah. I was trying to reference that hidden identity thing that naughty boys try to get away with by wearing balaclavas and that kind of thing, but in a much sillier, camped-up way.
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No, I don't think it does at all. The way I look at it is, as long as you're having fun with it, fuck it. Fashion doesn't have to be rationalised with an in-depth concept, as long as you like the way it looks, I think that's enough.

I've had a lot of interest from Tokyo, Korea and the sorts of places where boys aren't so shy and are are willing to try new stuff out, so that's exciting. Rita Ora wore my SICK top recently, too, which is great, because it shows that girls can sport it just as well as boys. But just to see boys bossing about, day-to-day, in a BADMAN T-shirt would be amazing.Photographer: Vic Lentaigne
Stylist: Sam Voulters
Stylist's Assistant: Amber Dixon
Models: John and Shola
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