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What We Learned From the Millions of Hours Australians Spent Watching Porn in 2015

PornHub's 2015 report shows Australia has a thing for step mums
February 9, 2016, 4:18am

Every year PornHub—that porn site you visit when you're feeling too lazy to look around—releases a report on all of the data it has milked from its users over the past 12 months. Reading through is kind of voyeuristic, but there are also some real insights. For example people globally spent 4.3 billion hours watching porn on the site last year. That's some serious data generation.

Another interesting set of statistics looks at how long individual countries are lasting. Australia is actually doing pretty well, coming third with an average of 9 minutes and 36 seconds spent on PornHub during each visit. As PornHub's resident sex therapist Dr Laurie Betito explains: "Your average person only stays long enough to find what they like and masturbate to it." The rest of the world can go for about 9 minutes and 20 seconds. "This indicates that most people are not "addicted" in a way that they spend all of their time on porn, or doing little else with their time," Dr Betito says.

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The top-searched term of 2015 both here and around the world was lesbian, bumping teen out of the top spot. Milfs are old news, dropping down two places while anal remained pretty much smack bang in the middle.

Those searches that experienced the biggest jump year-on-year always offer an insight into what's new in porn. In 2015, big ass white girls and big booty latina were both popular around the world, as was giantess, which climbed 1091 percent. Last year's big gainer was step mom and son. Read into that what you will.

This whole "step" thing was big in Australia too. Step mom shower jumped 310 percent and the intriguing step sister caught was up 238 percent. Caught doing what? Your guess is as good as mine. As everything that's old is new again, that old classic teacher student is back on the charts in 2015, surging 129 percent.

Turns out PornHub usually experiences a huge drop in traffic on New Year's Eve, as people celebrate with their friends and find someone to kiss when the clock strikes 12. Or rather, that's what happens in parts of the world that aren't Australia. Here numbers fell only 10 percent over NYE in 2015. This is way below the world average of 44 percent. Over in Sweden traffic drops 71 percent on NYE, so I guess they have really good fireworks. Also, Australian traffic on Christmas Day actually went up 5 percent, which feels like it should be sad but is also just really dedicated.

There's one metric though where we've got to step things up: pageviews. While New Zealand is riding high at fifth in the world, Australia is lagging behind at eighth. We've jumped up from 96 per person last year to 135 but it's just not enough. Even Iceland and Norway are beating us. The lesson here is click around Australia, don't just settle for the first video you find. If you're watching porn you should have at least 10 tabs open at any one time. Do it for your country.