This TikToker is using their degree in design to "improve" corporate logos. Despite being absolutely roasted in the process, brands are lining up for her services.
Emily Zugay, whose general brand on TikTok is “trolling people by pretending to be dumb,” has taken it upon herself to redesign the logos of some companies who might need a little help. Thanks to her passion for graphic design, up and coming brands like Starbucks and Amazon have new and better logos for their products, free of charge!
Zugay has made new logos for brands like NASA, McDonald’s, and Adobe, all of them presented with her dry sense of humor. She often derides the brands as she presents the logos talking about how stupid and ugly looking their branding is. When talking about her new logo for Doritos, she decides that they need a tagline since she "doesn't know anything about how your chips taste." Zugay settled on "wow."
Since these TikToks have taken off, brands have been in her comments, begging for this treatment, which is quite dark. TikTok, The Washington Post, and Amazon have all briefly changed their logos on TikTok to her design.
It has gotten to the point that the Detroit Lions invited Zugay to a game after she helpfully made a new logo for them.
As hilarious as Zugay is, what makes her videos even funnier are the way that brands just line up in her comments for this treatment. In her most recent TikTok alone, the official branded accounts for the MLB, the NFL, ELF Cosmetics, The Detroit Red Wings, "smart home" company Vivint, Brentwood FC, "new media and commerce" company Togethxr and the musician Diplo have asked Zugay to do some graphic design for them. All of the comments of her graphic design videos look like this, just verified corporate account after verified corporate account begging her, sometimes repeatedly, for attention.
Because all these brands insist on talking to her like they're people, it just looks like Zugay has a legion of corporate simps that are desperate to be roasted by her. May we all aspire to be so powerful.