The VICE Guide to Right Now

People Are Destroying Perfectly Good Keurig Machines for Sean Hannity

Marvel at the state of our modern-day society.
November 13, 2017, 4:41pm
Screenshot via @vol80 Twitter account

Sean Hannity fans are filming themselves smashing Keurig coffee makers to protest the company, but not because of the environmental issues or because they're a breeding ground for bacteria. Conservatives have started doling out coffee-pod punishment because Keurig pulled its ads from Hannity's FOX News show, USA Today reports.

The decision came in the wake of Hannity's coverage of the sexual misconduct allegations against Roy Moore, the Alabama Senate candidate who was accused of pursuing a sexual encounter with a 14-year-old girl when he was 32.


Keurig is just one of a handful of companies to pull its ad spots after Hannity appeared to call Moore's relationship with a 14-year-old "consensual," only to later say he misspoke., Eloquii, 23 and Me, and vitamin maker Nature's Bounty have pulled their ads, too—but no one has started filming themselves destroying bottles of probiotics yet.

Instead, angry Hannity fans quickly fired back at Keurig with hashtags like #BoycottKeurig and #KeurigSmashChallenge, and started tweeting videos of various forms of Keurig destruction.

It's not totally clear whether the videos are meant to punish Keurig after already giving the company money or show support for an alleged child molester or just an excuse to hit a machine with a bat, but regardless, Hannity is loving it.

Watch a series of Keurig machines meet their untimely demise below and marvel at the state of our modern-day society. Happy Monday, everybody!