The combined artistry of Sanaya Ardeshir AKA Sandunes and director/animator Nikunj Patel is a reflection of just how far an industry showcasing non-film music has come in India. This video for "Exit Strategy" – entirely crowdfunded – is as much a product of a close-knit community of a growing independent music industry and a surging fanbase as it is the vision of two emerging talents.
Sanaya left Bombay in 2011 for London on a music production course, returning to a city (and country) that had changed significantly in merely a year. "This wouldn't even have been possible three years ago as I didn't have those kind of fans, but then also the bigger picture of where India is at," she says. It' a sentiment echoed by Nikunj, who asserts that "there's a kind of energy in Bombay now with these agencies, sponsors, and shows – Indian sensibilities are distinct in terms of the music, and what we are seeing is a result of the intersections where the rest of the world and what we are doing meet."
The video also manifests a rather particular aspiration of Nikunj – "When I was a kid I wanted to be an astronaut, but that never worked out. I've thought about this incident many times: what if I was on the moon and I saw the earth explode? Where would I go?" Sanaya on the other hand was more drawn to the idea of "how there is a bit of mystery – it could be a lucid dream, a parallel universe – but that vague aspect was something we both found exciting. We wanted to leave it open ended."