More than 99 percent of coupons are thrown away, so why do they exist?

March 20, 2017, 2:03pm

More than 320 billion paper coupons were distributed in the U.S. last year, but less than .4 percent (yes, that’s four-tenths of 1 percent) of them were redeemed. So why do manufacturers spend valuable resources to make and distribute them? One big reason: Coupons are a useful weapon in the behind-the-scenes battle manufacturers often wage with retailers to get new products on the shelf.

Catch up on last week’s episode of Compound Interested here.