A Supreme clipper, from the A/W 2017 collection. All photos via Supreme
Last year, New York skate brand Supreme released a branded brick. Much was made of this, because what do you do with a brick, other than put it in a wall? Well, if you're a Supreme collector, you buy it – either at its retail price of £23, or on the resale market, where prices reached just an offensively stratospheric £770.None of this is anything new, of course. Before and since the brick, Supreme has been slapping its logo on all sorts of stuff – fire extinguishers, lilos, dog bowls – and people have been lapping it up, earning the brand a reputation for putting out weird accessories every season. This year's A/W collection, which was previewed this morning, is no different.
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There's a boxing robe and a foldable exercise mat, both of which make sense when you consider the brand's historical affinity for boxing, and the gloves, punch bags and Muhammad Ali T-shirts they've released in the past. They're also releasing a Fender Stratocaster with a box logo on it, which – again – makes sense re: the fact music is a big part of the brand's history.And then there's the other stuff, like the adjustable clippers pictured above…
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