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Vice Blog

TIDBITS - MINT LIT

We ran into this at the Polish-run bodega near our house. Marketing mints and gum to alcoholic fathers is obviously nothing new, but check out their website. Or rather check out the "customer" testimonials on their website. Between the subtle ESL diction and the full rainbow of personalities they've managed to spin from the simple rubric of mint statisfaction, this is hands-down one of the best pieces of creative writing we've read since the heyday of McSweeney's. If we ever decide to do a one-man show, this is going to be it from start to finish. Good work, Swiss copywriter. Also, the child-safety-lock cap on the container makes it an even better means of drug conveyance than those Airborne tubes. That is if you've already blown $2 on a pack.