


A chat with This is Head: Hello Björn Wiking, what's up? Björn Wiking: We're on our way to Svenska Grammofonstudion in Gothenburg to play and record a show for the Swedish national radio. Public service is great! Do you do a lot of this press stuff? We only do things we think are fun. We're not into this to please indie fascists or people who wish to please the market. You've already made a name for yourselves here in Sweden, what's next for you guys? We're making songs for a new album right now. We want to do that ourselves. We are also releasing our album 0001 abroad and we're going to play some shows all over Europe. All your songs have numbers, and I believe we last heard 0013. Is there a number 0014 coming up? Yes. But the numbers are a mess, though. We had numbers on the last album because we never had time to make titles, plus it's a good concept. We'll see what happens on the next one. What are your thoughts on Malmö's music scene? There's an inspiring climate here in Malmö and there are lots of good stuff happening music-wise. That's all it takes to make a scene, right?
A chat with WON: WON used to be called NOW, what's the difference and why the name change? We needed a new platform. NOW was a ten-year process of developing a new way of playing music for us. Eventually we felt that we had reached a point where this process took new directions. WON is the mirror image of NOW, the darker twin. You have a record on the way, right? Yes, the album is finally to be released sometime in the next couple of weeks. It's taken us several years to complete, so it feels good to finally put it out. We're thankful to our label, Psychic Malmö, for giving us the opportunity to release it. Had worst come to worst, it might never have been made public. We regard ourselves first and foremost as a live act rather than a recording band—the time it took to get the album done speaks for itself. So hopefully we'll now get to play live more often. What are the ups and downs of working with a small, local label? As Billy Bragg put it, "Capitalism kills music." WON is primarily about developing the social and artistic sides of music making, profit is dispensable. So it's a privilege to be able to extend this aspect when co-operating with a label, and hopefully they'll also earn their money back. We value working with people who we enjoy spending time with, not just meet because there are papers to be signed. Also, we had a wish for our album to be released on vinyl, which a bigger label wouldn't see the point of doing. It'll be available digitally as well, and, when it comes to digital distribution, digital channels surpass the power of large companies. So we have the benefits of both authenticity and broad distribution. Plus, the label is local, which is another great thing to support. So why should people come see you play at Som en aldrig sinande ström tonight? To enjoy good music, contemplate, dance and be part of the energy coming out of Malmö right now.