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Alfred Brotter: I had been studying various philosophies, mostly Richard Wetherill and his humanetics, and he claims that the human mind cannot be penetrated from the front of the brain, it’s clogged up with too much stuff. Most anti-smoking campaigns connect to the front of the brain and the important message never penetrates to the brain's centre receptors – and a receptor message must also connect to the back of the brain. The G Mailit creation does just that. Love, honour, mortality, happiness – when all four are targeted to a habitual smoker, can it be easily dismissed?
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All the lines. For every train there are two cars in the train that have this poster. So if you get into the subway and it’s not in the car you’re in, go back and work to the front or vice versa and you’ll find the ad. It’s a big ad – 46 inches – you can’t miss it. I’ve spent about half a million dollars from my free cash flow on this enterprise. It didn’t dent me, but it was a big amount of money.When you’re talking about those ads that hit the front of the brain you mean those smoking ads that…
When you go into a place like Wal-Mart you’re immediately inundated with all kinds of propositions you’re not interested in, so you just reflect it, because there’s too much shit flying around. You really can’t absorb anything, but when something hits the back of the brain at the same time it hits the front of the brain… The purpose of this ad, believe it or not, is not smoking in particular.
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Just as well, what difference does it make? You don’t have to be circumcised to go to heaven [laughs]. So anyway, these two fagels, they lived across from this guy, and he was already underwater, and they pushed him too far underwater. He went back to his apartment, loaded up a gun, came next door, knocked on the door, murdered these two guys and then went into his own apartment and put the gun in his mouth and blew the top of his head off. That’s what happens when people don’t feel good about themselves.Jesus Christ.
I’ll tell you another thing you don’t know. Ninety percent of your brain is in your penis. As you get older, it gradually leaves your penis and goes back to your brain. It usually happens past 65 or 70, and then you become very powerful, you become pussy-proof.
