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From M&M's World to McDonald's, Forever 21 to Famous Footwear, enormous chains line Times Square like trees in a forest (albeit a forest of trees slathered in neon and Budweiser ads). Times Square isn't the only chain-laden part of Manhattan, though—far from it. The rest of the island, as rents rise, demographics change, and the rich get richer, has begun to chain up. But just because a multinational clothing manufacturer in Greenwich Village sells $200 jeans instead of chicken fingers doesn't make it any less a chain that Applebee's. The saving grace of Times Square's chains is their accessibility to people who can't afford $200 jeans.


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