This article originally appeared on THUMP. Being a DJ, or a party promoter, in 2017 is about way more than just music. In fact, music only accounts for about 7 percent of what you have to worry about when it comes to securing your place in the ever-changing market of dance music and nightlife. The days of flyers are long gone—if you want to stand out from the crowd you're going to have to think outside the box!
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Here are some steps you can take in order to make sure you become more than a DJ or a party. Here's what you can do to become a internationally known, loved, and reputable brand.So you've got your name, and a passing knowledge of how a Pioneer controller works, but oh no! You've forgotten to get your photo taken! Don't panic, all you'll need to do is get a mate with a DSLR to take a couple of snaps along the following guidelines, according to the genre of music you play.Techno — Look blankly at the floor of an abandoned warehouse or industrial estate. Ideally black and white.House — Smile slightly at the floor of an abandoned warehouse or industrial estate. Ideally black and white.Garage/Grime — Look seriously at your trainers in an abandoned warehouse or industrial estate. Ideally black and white.It's not enough now to be good at DJing. You've got to bring more to the table than just a decent record collection and rudimentary mixing skills. Same goes for party planners—there's more to worry about that justgiving people a night they will remember for the rest of their lives. You've got to be funny, and when I say funny, I mean reallyfunny. So funny you'd share a picture of some Hobbitts hugging with the words "When You Find Your Mates in the Club." These are the images that mark you out as something special. Not just another run of the mill DJ or party, no, something greater, capable of giving laughter, capable of making even the most cynical punter erupt like an untamed bugle. Post your memes freely and liberally; cutting memes, dank memes, culturally relevant memes, potentially sexist memes that nobody will call out because they've already got tickets to see you next Friday. Post them on all platforms and become more than you ever knew you could be.
1. Press Shots
2. Memes
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3. Themed Nights
4. Hashtags
MakeTwoStepGreatAgain
AintNoStoppingUsNowWereOnTheMoveAintNoStoppingUsNowWereInTheGroove
BetterBelieveItSister
GetFunkified!
ClubbingGoals
RememberTonight
ItsOurNight
TheNightIsOurs
NeverForgetTheFeeling
NightTimeIsMeTime
5. Antics
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6. You've Got to Get Yourself on Snapchat!
7. Instagram Hotels and Airport Lounges and Anything You Eat
8. Get Good at Using Emojis
= Retweeting another DJ who says you smashed it last night.
= This emoji means you are back in the studio, and the tunes are going very well.
= The ideal caption to a video of you sending the main room absolutely crazy last night.
= Perfect accompaniment to your "Can't wait to see you later Birmingham!" tweet.
= Good one to post alongside your "yasssss burrito time" Tweet.Facebook is a fickle platform, and you've got to work hard to make sure your fans don't get distracted by newer, sexier DJs, or flashier parties with more confetti. How do you do that? Easy. By posting a steady stream of articles with titles like Ten Child Stars That Grew Up Real Fast or Good Luck Trying to Eat Chicken Nuggets After Watching This or This Dog Started Fucking Its Owner's Hoover And We Can't Even, you can guarantee people never lose interest in your diverse and stimulating page.If none of this works, don't panic. You can buy yourself popular.