Little did we know, way-back-when, that a humble energy drink company with a memorable string of advertisements featuring cheeky naked cartoons, would one day be a household name in production and music, even being responsible for some of the world's best and most diverse showcases and festivals.
Both worldwide and in Australia, Red Bull Music Academy has been behind some of the freshest and most distinctive events of the last eighteen years. From their shows with legends like Onra and Taylor McFerrin, to their partnership with Boiler Room on Chronicles, a series of unprecedented and intimate sets with some of the most influential voices in current electronic music—such as Jamie xx, Four Tet, Nicholas Jaar, and most recently, Mark Pritchard.
Not long ago, it was announced that the annual Red Bull Music Academy Weekender would take place this year in Sydney. The unique festival is a bit like an IRL version of an Instagram takeover—a four-day occupation of a city (previous cities include Tokyo and Stockholm)—and creating a hub of music and arts, which is realised through a huge program of live shows and club nights, exhibits and artist talks, across numerous venues and locations.
The lineup is—as predicted—nothing short of huge, with both locally and internationally acclaimed artists expected to swarm the city over one weekend in September. Highlights include TA-KU, Larry Heard, Lewis Cancut, Kllo, J-Rocc, Kučka, Cliques, Peanut Butter Wolf, Marcus Whale, Katalyst, Flight Facilities, András, the Sydney Symphony Orchestra, and Lucy Cliche. And that's not even the half of it.
For the full lineup and more information visit the website. Tickets are on sale today.