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2. Google (including Double Click)
3. Exoclick
4. Sumotorrent
5. Propellerads
6. Yahoo (including Right Media)
7. Quantcast
8. Media Shakers
9. Yesads
10. InfolinksOpenX, a huge provider of web and mobile ads, leads the list, while Google and Yahoo, which both have massive ad operations, unsurprisingly appear as well. The USC report, which it says will be updated monthly, implies that said revelation is particularly damning.“Large Pirate [sic] sites distribute illegal content and continue to steal trademarked, copyrighted content and siphon millions of dollars away from the creative community, making it much harder for artists to make a living," said Jonathan Taplin, director of the lab, in the report. "We do not believe that government regulation alone is the answer to the Piracy problem, but rather that the self-regulation of major sectors like the online advertising industry could make it harder for the 'Kim Dotcom’s' of the world to unfairly exploit artists. We look forward to working with advertising agencies and networks in the coming months to address this issue.”It's important to note that USC has one of the top film schools in the country, and is well-connected to Hollywood. That may explain why it's attacking ad networks for "funding" the sites that utilize their ad software, which are apparently draining artists despite Hollywood having a record year in 2012. The goal, then, is to encourage brands to cause a shitstorm with their ad networks for delivering their ads to pirate sites.
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