The Continental, a divey mainstay of Manhattan’s East Village neighborhood since 1991, will be shutting its doors for good on July 1 of this year. As it slouches towards extinction, though, it’s certainly going out with a bang. If you’re lucky enough to get past the bouncers and through the doors of a place that’s made headlines for banning people with saggy pants and has a whole page on its official website dedicated to its “DISCRIMINATORY DOOR POLICY?”, you better watch your dumb mouth and not get too loose with the word “literally.”
A sign posted on the bar’s facade, EV Grieve reported last Wednesday after a reader alerted the publication to it the day prior, warned patrons against using the word “literally” for any reason once they’re inside the bar. If you’re caught using that word, the sign warns, you’ll have five minutes to suck down your drink and leave the bar.
"Sorry but if you say the word 'literally' inside the Continental you have 5 minutes to finish your drink and then you must leave," the sign reads. "If you actually start a sentence with 'I literally' you must leave immediately!!!"