Björk Finally Shares Otherworldly CGI Video For "Notget"

The clip is based on an original virtual reality version that is part of the 'Björk Digital' exhibition making its way around the world.
April 3, 2017, 8:49pm

After first teasing it back in November, Björk today shared the full-length video for "Notget," off her 2015 LP Vulnicura. Directed by longtime collaborators Warren Du Preez and Nick Thornton Jones, the clip is a video adaptation of the original virtual reality version that premiered last year at the Airwaves Festival in Iceland. Björk stars in the clip as a CGI avatar in an otherworldly scene, encountering bioluminescent lifeforms and radiating an sun-like glow that grows increasingly intense over time.

"The aim was to make something that would hopefully still hold up into the future, and now that VR is finally becoming more accessible and available to a wider audience we are looking forward to hearing what people think of the experience," said VR producer Matt Chandler in an interview with The Creators Project about the original video. "Instead of looking through a window into this environment, VR is a portal that enables the viewer to stand inside this video and have a more emotional response to the visuals and music."

The original clip is also part of Björk's virtual reality exhibition Björk Digital, which will make its debut in Los Angeles this May.

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