FYI.

This story is over 5 years old.

Tech

These Videos Will Make You a Better Designer

How one automaker commissioned trippy visuals to design cooler cars.

Designing cars can't be an easy task. With four wheels, a couple doors, a bunch of windows, and a bunch of metal to work with, the range of possibilities is somewhat limited. On a good day, you might come up with something curvy and delicious like the Series 3 Jaguar XJ6. On a bad day, you're left with the Pontiac Aztek. (Some say that it was that extraterrestrial of an automobile ththat killed Pontiac.)

Advertisement

There's no silver bullet to great design though, which is probably why Hyundai recently decided to empty their clip into the dark and see if they hit anything. The Korean company decided to hire the edgy production studio Universal Everything to create a few artsy installations for various spots around their Seoul headquarters. The trippy animations that Universal Everything came up with are, well, trippy.

“Our outside perspective of the company forms fresh ways of looking at their processes, leading to a series of abstract films, with only subtle hints of automotive and construction details,” Universal Everything’s Matt Pyke told _Fast Company_. “The abstract, logo-less approach was taken to ensure every viewer found their own interpretations.”

Pyke goes on to explain how marrying the human and the abstract is supposed to "create a deeper empathic connection with the viewer." Can imagine watching the installations projected onto an 82-foot-wide screen in the lobby of your office building as your coworkers hustle by on their way to check email? It would create some kind of connection, I guess. Either way, these videos of the installation, filmed by our friends at the Creator's Project, sure are pretty. We'll have to wait until next year to see if Hyundai's cars are pretty, too.