Some IP dude who works at a telemarketing place and has a funny blog has written a book and everyone in the world wants one. His site gets millions of hits a month and the book was number one on Amazon for weeks! Even [today](http://www.amazon.com/gp/product/080652720X/qid=1144963825/sr=2-1/ref=pdbbsb21/103-3145447-4145422?s=books&v=glance&n=283155
) it's number 32. Why? Who the fuck is this guy? We don't know. All we know is his popularity is 100% based on word of mouth and if our advertisers ever find out how few people care about ads these days we're fucked!