FYI.

This story is over 5 years old.

Vice Blog

LONDON - FISHFOOD MAIL

When you get sent a lot of invites and press releases for events and products you have no interest in, they all start to merge into one grey mass of lies and hyperbole. But today, some Icelandic jacket manufacturer sent us a load of dried fish vacuum packed onto an invite. That's how you make yourself stand out. Sadly Icelandic dried fish tastes a lot like dry breakfast cereal steeped in fish food and salt. So,  well done for grabbing my attention. Not so well done, for the whole not making me feel ill for 20 minutes thing. Who the hell eats this shit?