Ah, smell that pumpkin spice? The holiday season is closing in on us, and we’re smashing that order button from the comfort of Duvet Mountain with a more discerning finger than ever, looking to find brands that [clears throat in FKA Twigs] really do it for us and for you. That means shopping sustainably and intentionally, like the puffer-jacketed spelunkers that we are.
The holiday season is the shopping equivalent of the Super Bowl, and while it's certainly a time for putting Black-owned businesses front and center, it's not the only time of year that we should be thinking about which makers and brands deserve our dollars. One way to shop online with more intention is to continuously make it a priority to support Black-owned brands and stores for everything from beauty and wellness items to home goods, fashion, and more. It's been widely reported that Black businesses were hit hardest during the onset of COVID-19, and every bit of support you can show for Black entrepreneurs during the holiday season and beyond really counts, mate. Whether you’re on the hunt for a present for your wifey or just looking for some new cookware, coffee blends, or shaving kits for yourself, here are 21 products from Black-owned brands that we (and you, our readers) love.
All Cap Studio’s herbaceous jawn
Black and Creme’s drippy jewelry
Black and Creme boutique was founded by Le’Marqunita De’Sharay Lowe—a PhD scholar, longtime educator, author, and entrepreneur—with the goal of opening doors for more Black designers, and highlighting sustainable fashion brands. The site is a smorgasbord of natural materials (peep the linen bandeau tops) and drippy jewelry, like this snake ankh necklace.
Edloe Finch’s fine-as-hell furniture
Edloe Finch is one of our favorite places to buy furniture online, and it’s also a BIPOC-owned furniture brand. The parent company of Albany Park—who you may know as the makers of the coveted Kova Pit sofa—is chock full of couches, lounge chairs, dining tables, and a bed frame worthy of 1970s Laurel Canyon.
Golde's crazy-good matcha
Few rituals are as relaxing as making a great cup of matcha, and that’s coming from some people who really like rituals. If you’re looking for a new way to get caffeinated that doesn’t get you all jittery, give your tongue a treat with matcha—it’s rich in chlorophyll, antioxidants, and amino acids, none of which you’ve been getting from your microwaved-burrito diet. Golde’s matcha is a five-star rated delight, and has over 200 reviews praising its texture and taste in everything from lattes to baked goods. “It whisks perfectly, gets nice and frothy, and is so vibrant!!” writes one fan. “I’ve used it for lattes and baking and it’s lovely both ways.”
Briogeo’s scalp massager
Have you ever tried a scalp massager? They’re unreal. Those gentle spikes feel like the talons of a kind, rare Muppet caressing your skull. They also make it easier for folks with a more limited range of motion to massage shampoo and conditioners into their hair in the shower. Briogeo makes one of our absolute faves, as well as a host of other incredible hair- and scalp-care products.
Goodee’s perfect bike basket
If you've ever biked around a city, you know how quickly you can end up accumulating this-and-thats (bodega sandwiches, bottles of wine, a long-lost sweatshirt retrieved from your ex-roommate), and how helpful it can be to have a proper place to stash all that stuff on your ride home. Not only is Goodee's Baba Tree basket the ideal size—with a capacity that can accommodate your farmer's market haul and a Pomeranian—it also comes in several different gorgeous weaves. Plus, the baskets are handcrafted in Ghana using fair-trade practices.
PerryCo’s Julia Fox-worthy denim sneakers
PerryCo makes a lot of sick sneakers, but this denim pair should def grace the feet of bonafide denim babe Ms. Julia Fox, and anyone else who lives and breathes for a truly head-to-toe Canadian tuxedo look.
OUI the People’s shaving kits
OUI the People’s high-end shaving goods sell out so quickly that there’s an entire section of the site for showing you what is actually in stock at the cult beauty brand, whose matte black and rose gold safety razors put our crusty, drug-store blades to shame. But the real star of the show is the best-selling Sugarcoat shaving gel. “This product is not your typical shave gel that you’d buy at the grocery store,” writes one reviewer about its unique formula and texture. “It comes out of the pump as a thick, hair gel texture. Immediately after contact with wet skin, it transforms into a milky, runny substance you can coat your entire leg in. The coating is VERY thin, so it doesn’t clog up the razor, but provides enough slip that it’s not like trying to shave with just water.” Clogged pores and ingrown hairs, begone.
Come Back As A Flower
This travel-sized Satisfyer sex toy from Overkink
Jaycee Chester founded Overkink to normalize sex positivity within the Black community, and the site's curated selection of sexual wellness goods includes erotica, sex toys, NSFW board games and so much more. The eclectic selection makes it a one-stop shop for all things horny and innovative, such as this travel-sized version of what is arguably the internet’s favorite clitoral sex toy, the Satisfyer Pro 2. Slightly smaller and easily collapsible/concealable, this clitoral vibe from the beloved brand is 100% waterproof, rechargeable, and ready for all your upcoming romps away from home.
Whensmokeclears really understood the assignment. The New York City-based brand, which has been worn by celebs such as Keke Palmer and Lil Baby, embellishes its apparel with its signature, milagro-esque heart. This fuzzy black bucket hat sweeps us off our tuchus with an added bit of opalescent shimmer.
Be Rooted's giant, glittery pens
You have but one life, and every inch of it deserves to be outlined by this sparkly gold pen by Be Rooted, a Black-owned stationery store whose jumbo pens make us feel like we have the Midas touch without even trying.
Peak and Valley Balance My Stress blend
For those in search of ways to enrich their coffee, milk, or tea with more nutrients and immune system boosters, Peak and Valley is heaven. The plant-based wellness company was founded by Black neuroscientist Nadine Joseph in 2015 with the goal of giving you “natural remedies at the intersection of science and traditional medicine.” This chocolaty, calming herbal blend is designed to be mixed into your favorite beverage, and is filled with eleuthero root, reishi mushrooms, and ashwagandha to “support a sense of calm and wellbeing.”
Linoto Linen sheet sets
We asked a bedding expert if linen sheets are really as amazing as everyone says, and the answer was a resounding absolutely. Luckily, thanks to the linen lords at Linoto, you don’t have to Rumpelstiltskin anyone to get your hands on a set of sheets that you’ll love for many decades (yes, decades) to come. This best-selling linen sheet set is naturally cooling, lowkey-chic, and wicks away moisture far better than cotton.
AVEC botanical mixers
“Avec” means “with” in French [cue hair flip], and these botanical mixtures by the eponymous brand are definitely designed to be mixed avec some of your favorite cocktails as a fun alternative to seltzer, ginger beer, and sugar. “We believe your drink should be both delicious and better for you,” says Avec’s team. “Think Vodka AVEC Ginger, Tequila AVEC Grapefruit & Pomelo.” There are a variety of flavors, such as jalapeño blood orange and yuzu lime, so why not spoil your favorite beverage/fancy water nerd (we exist) with a sample pack of your choosing?
Undefined Beauty’s night serum
“My mission is to ‘undefine’ and democratize beauty,” says the founder of Undefined Beauty, whose nightime serum includes rosehip oil, one of our favorites for calming and not clogging pores; bakuchiol, which is a plant-based alternative to retinol for smoothing skin; and borage, which not a portmanteau of “bear porridge,” but actually a very The Land Before Time-type flower.
Fear of God
Jerry Lorenzo’s Fear of God makes some of the most luxurious streetwear-loungewear we could ever hope to wear to the bodega. If you’re ISO a gift for your partner for the holidays, the brand’s pillow-soft boxers are a sophisticated, yet understated choice.
Oh, you’d like to get a gift for us? That’s so generous. We’ll take all of the above. Shop on.
This story includes Black-owned businesses selected as part of Black+, an initiative by VICE Media Group and The National Urban League to support Black Entrepreneurs with free marketing and mentorship opportunities.
The Rec Room staff independently selected all of the stuff featured in this story. Want more reviews, recommendations, and red-hot deals? Sign up for our newsletter.